Designed to go Viral

Content

This playlist is your chance to get involved with an exciting short term project looking to have a long term impact. It is a socially engaged COVID-19 vaccination awareness campaign for young adults aged 18-25 in the Blackpool and Fylde Coast area. 
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By taking part you will have the chance to share your thoughts and ideas on how COVID-19 messages have been shared, engage with our local social media response and help shape and influence information on COVID-19 vaccination for young adults. 
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It's an opportunity to identify what captures your attention on social media and then put forward your ideas for visuals and messages that work for you.
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Activities to complete

Complete the following activities, earn badges and you will see your playlist progress updated

Activity A - Social Media

Mandatory

1 hour

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Activity B - Design Thinking

Mandatory

2 hours

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Content

In this activity you will have the opportunity to think and design a campaign message that will help spread awareness of the benefits of having the COVID vaccination.

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Activity B - Design Thinking Get this badge

In this activity you will have the opportunity to think and design a campaign message that will help spread awareness of the benefits of having the COVID vaccination.

You have to finish all tasks to get the badge

Tasks

Task no.1

Evidence verified by: one activity organiser

Task 1 - Messages that work: What campaign messages work for you? Since the beginning of the pandemic has one message stood out for you?

Task no.2

Evidence verified by: one activity organiser

Task 2 - Image Nation: What images really work for engagement in order to catch people's attention regarding COVID 19? 

Task no.3

Evidence verified by: one activity organiser

Task 3 - What’s in your head: What ideas do you have for a message about COVID vaccination for 18-25 year olds and would/could it look like? Can you think of a slogan, a graphic design or anything else that can help?

Task no.4

Evidence verified by: one activity organiser

Task 4 - Apart from social media, what other ways can you think of that will be helpful in increasing the engagement for the message you design? Share some examples!

Activity C - Getting Social

Mandatory

1 hour

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Activity D - Getting Reflective

Mandatory

1 hour

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Skills

ESCO

#share information

ESCO

#disseminate messages to people

ESCO

#proactive thinking

ESCO

#follow social media

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#graphic designs

ESCO

#communicate with targeted community

ESCO

#utilise social media marketing

ESCO

#create creative ideas

ESCO

#communicate with target community

ESCO

#reflect on learning process

ESCO

#self-reflection

ESCO

#think creatively

ESCO

#news analytics

ESCO

#personal development

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#keep track of social media

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#develop campaigns

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#think critically

Activities: 4

Started: 19

Completed playlist: 1

Time to complete: 5 hours

Organisers

Think Forward

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